Florida high school athletes can legally profit from their Name, Image, and Likeness (NIL), following rules approved by the Florida High School Athletic Association (FHSAA) and the State Board of Education. Student-athletes can engage in commercial endorsements, social media promotions, and product advertisements under strict state guidelines.

Permitted Activities

• Commercial Endorsements: Brand partnerships, product/service ads, and promotional appearances.

• Social Media: Monetizing personal digital footprints and follower counts.

• Parental Consent: Required written approval for any student-athlete under the age of 18 entering an agreement.

Prohibited Restrictions

• No Collectives: High schools, booster clubs, and third-party collectives are banned from raising funds or pooling money to recruit or pay student-athletes.

• No School Property: Athletes cannot use school logos, uniforms, helmets, facilities, or equipment in any NIL activities.

• Restricted Categories: Endorsements are strictly forbidden for adult entertainment, alcohol, tobacco/vaping, cannabis, controlled substances, prescription drugs, gambling, and weapons/firearms.

• No Pay-for-Play: Compensation cannot be tied to athletic performance, game outcomes, or enrollment at a specific school.